(Senior) Product Marketing Manager – Planday – Copenhagen

At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, and to help businesses build an engaged, high performing and flexible workforce through our shift-scheduling platform. Were all about meaningful work for customers, users and employees.We’re growing fast and looking for a new colleague to join as (Senior) Product Marketing Manager. In this role, you will be working from our Copenhagen office and will be part of the global Product Marketing team, working closely together with Sales, Product, Customer Success and the wider marketing team. [https://workablehr.s3.amazonaws.com/uploads/photos/17370/57cfcbb3f348e124100b4e107aa00d6a.png]You can expect to work with the following: * Creating go to market plans incl. researching buyers, competitors, segments, and industries * Support our content marketing efforts by creating compelling and differentiated messaging aligned with the overall positioning and understanding of the target customer and top industries * Work with research teams (in both Planday and Xero) to drive customer and market discovery projects to uncover customer problems and opportunity areas for future product development * Collaborate with the Global Brand & Activation-, Growth- and Local Marketing Teams on product launches, go-to-market strategies, and market intelligence on an ad hoc basis * Creating persona descriptions, sales enablement and other materials * Perform competitive analysis and maintain competitor battle cards, define and communicate key win-overs that can inform positioning, and share competitive updates with the wider business * Work with key stakeholders on pricing and packaging recommendations. RequirementsIf you see yourself in some of the points below, great – were excited to learn more about you!In this cross-functional role, it is important that you can inspire teams across Planday and present your ideas to a wide audience.Additionally, we would like you to have: * Around 2-5 years of experience in product marketing, preferably in the SaaS space and in a high-growth company * Experience working with qualitative and quantitative research * Experience defining and executing go-to-market strategies * Experience working with communication * Experience with project management leading multiple stakeholders * Professional fluency in English. If you are fluent in German, it’s considered an asset. Besides this we envision you act pro-active, is a critical thinker and efficient in getting things done. BenefitsAt Planday, we offer you: * Benefits like pension, health insurance, inclusive support for new parents and generous vacation * Growth and progression opportunities we want you to grow with us * Flexible remote work * Strong social culture with lots of team and company activities * Meaningful work everyone at Planday contributes to improving the lives of shift workers around the globe * Healthy work-life balance and autonomous approach to work. We trust in you and your abilities * The opportunity to join Planday in an exciting time of growth and development.

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