Nordic Category Marketing Manager – JACOBS DOUWE EGBERTS – Copenhagen

Company DescriptionFor more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future.Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household brands in the Nordics such as Gevalia, Café Noir, Espresso House, Friele, Douwe Egberts, L’OR, Pickwick and Piazza d’Oro.What’s it like to work at JDE?We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.We value Simplicity, Entrepreneurship, Accountability, Discipline and Solidarity and every day we are passionate about creating amazing coffee moments together.Job DescriptionAre you the strategic and analytic marketeer we are looking for? Are you driven by a passion of pursuing growth and innovation within your category in coffee? Do you believe that through simplicity and ownership there are amazing opportunities to further build our strong brands?  We are looking for a Nordic Category Marketing Manager to additionally strengthen the Nordic Marketing unit. The strong profile we are looking for in this role will be part of our diverse, competent, and positive-driven Marketing Team and we would like to see you as the structured initiator who drives simplicity in your ways of working.As a Category Marketing Manager, you are responsible for your category in Denmark, Sweden and Norway. You compile and share key market insights, manage brand communication and portfolio development, deliver and evolve category strategy and recommend pricing and promotion in coordination with the sales team. You are also the key contact of the Central marketing team, translating central category strategy into Nordic brands plans, while managing a team of three passionate associates in your team.Brand P&L Management: Builds the business plan in order to reach the AOP targetDelivers Nordic and local consumer insights and category analysisDevelops annual operating plan and roadmapIs a contributor to forecast management (S&OP process)Manages marketing budgetPortfolio management: Is responsible for local range management to ensure a sustained yield of products rangesDevelops Nordic innovation roadmap and launch 3-year-plansContributes to the central Innovation decisions: responsible for compiling local market insight and sharing with the central marketing organizationManages and coordinates local New products launches projectsMedia: Implements external communication in line with the Global media strategy with the support of the local Media Manager:Develops campaign transcreation to support specific local activation.Develops local digital contents and strategyDevelop an efficient and consistent media plan for your brands with the Media ManagerLocal brand activation: Adapts the category strategy guidelines into local activation campaignRecommends and develop local activation campaignsInstore execution/implementation of these marketing campaign is managed by a dedicated activation teamQualificationsMin. 5-7 years of relevant international/cross markets Consumer Marketing experience in an FMCG environment.Nordic experience Commercial understandingAnalytic mindsetAgility to manage diverse stakeholders and passion to drive your categoryManagerial experience neededFluent in English and min. one Nordic LanguageAdditional InformationA fantastic opportunity to learn and develop in an exciting international fast-growing business. You will have competent, caring and supporting colleagues and be a part of a unique culture with amazing brands and great coffee!Your new office location would be in Copenhagen Towers in Ørestad and we look forward to having a cup of coffee with you!

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