Chief Marketing Officer (CMO) for new cool Social Media Platform – LifeBonder – Vejle

If you live and breathe marketing and you have a proven track record, we need to talk. We’re looking for a flexible and versatile Marketing Director who knows how to execute and who will be responsible for managing our marketing team. If you are a people-person and team player who loves the rewarding challenge of building a brand and a community, we want to hear from you.Note: It is an unpaid position to begin with but with the potential for equity or becoming a co-founder!
Job Description
At LifeBonder, marketing is about understanding people — and building awareness about how our social media platform can satisfy their needs. We’re looking for an experienced and versatile marketing director who is hungry to do this and more. Our ideal candidate has experience developing and especially executing marketing campaigns while at the same time managing and inspiring a team. You are comfortable with day-to-day marketing activities, as well as long-term strategy working together with our marketing strategist, thriving with tight deadlines and changing needs. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective communication and advertising projects.Ultimately, you will help us build and maintain a huge community and a strong and consistent brand through a wide range of online and offline marketing channels.Be aware that his is a remote position in the beginning, but that this position will be a combination of remote work vs office work once we establish our headquarters in Vejle.Objectives of this Role * Structuring and organizing our marketing department and follow up on individual team members and their tasks * Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door * Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments * Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration * Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies * Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics * Produce valuable and engaging content for our website, blog and social media channels that attracts and converts our target groups * Build strategic relationships and partner with key industry players, agencies and vendors * Measure and report on the performance of marketing campaigns, gain insight and assess against goals * Analyze consumer behavior and adjust email and advertising campaigns accordingly. Daily and Monthly Responsibilities * Working in partnership with the creative team and our marketing strategist, develop creative briefs and guide creative direction to meet objectives for all advertising and public ­facing communications, including print, digital, and video assets * Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels * Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads * Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly * Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets Skills and Qualifications * Bachelor’s degree or higher in marketing and communication, business, or related field * Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate * Solid knowledge of website analytics tools (e.g. Google Analytics, NetInsight, Omniture, WebTrends or similar) * Up-to-date with the latest trends and best practices in online marketing and measurement * Excellent written and verbal communication skills * Proven experience developing marketing plans and campaigns * Strong project management, multitasking, and decision-making skills * Metrics-driven marketing mind with eye for organizing and structuring tasks and resources * Experience with marketing automation Preferred Qualifications * Master’s degree a plus * Proficiency with online marketing and social media strategy a must * Proven experience growing a community on networking platforms * Established press and media contacts.

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